UNDER ARMOUR X UA CUTS SERIES
Every Under Armour photo and video shoot starts the same way. Before the lights go on and the cameras roll, a world-famous athlete sits quietly in a chair and gets a haircut. Everyone’s relaxed. Nobody’s got their game face on yet. It’s the calm before the storm. UA Cuts will take these raw, unfiltered moments and turn them into exclusive behind-the-scenes content. Our athletes will be free to talk about anything: sports, music, style, the legacy they want to leave…whatever’s on their mind.
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