UNDER ARMOUR X CURRY 6
Global Campaign For Under Armour & Stephen Curry's 6th Signature Shoe Fresh. New. Innovative. Groundbreaking. Positive, right? That’s what they said about your game. But why did it turn into...RISKY. TRENDY. IRRESPONSIBLE. UNSUSTAINABLE. Those accolades turned to shade when people started getting uncomfortable…confused...scared. Changing the way basketball is played takes a lot, and dealing with the haters might be just as tough. But that’s what innovators and gamechangers do. What those naysayers don’t understand is that the change isn’t born from disrespect. No, it’s the polar opposite: it comes from an eternal love for the greatest sport in the world. If making people think about this game differently, play this game differently, and dream about this game differently is going to “Ruin The Game”, then that’s exactly what Stephen Curry is going to KEEP doing. And the game will be better because of it. NO APOLOGIES. ALL LOVE. COMPLETE COMMITMENT.